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Marketing

Program details

Faculty
Business and Information Technology

Degree
Bachelor of Commerce (Honours)

Experiential learning
Capstone
Co-op
Experiential work term
Internship
Research study

Delivery method
In-class

Location
黑料网, North Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DBM (Regular)
DCM (Co-op)

Overview

Group of students outside. Pursue the opportunity to work with our over 100 international partners around the world to succeed in understanding and engaging customers.

If you're interested in applying to the Marketing (Co-op) major, apply via the 黑料网 Universities' Application Centre (OUAC) using code DCM. 

If you're interested in applying to the Marketing major without co-op or are a student with previous post-secondary studies, apply via OUAC code DBM. Note: Students with previous post-secondary studies can only opt into a co-op program after the completion of a transfer-credit assessment.

This Commerce major focuses on how leading companies succeed in understanding and engaging customers. Our curriculum provides students with the necessary theories and practice to succeed in various marketing careers. Our professors also integrate the most current trends in marketing into our courses.

Direct-entry co-op program

This program has a direct-entry co-op option that you can apply for directly on your 黑料网 Universities Application Centre (OUAC) application.

Our co-op positions are full-time, paid employment opportunities providing students with a steady income stream throughout their studies.

Learn more about how you can unleash your career potential with paid .


I had the opportunity to participate in a paid internship that I obtained through the on-campus University Works program, with Student Awards and Financial Aid. This internship has allowed me to enhance my communication skills and problem solving abilities, and has helped me work as part of a team. My internship experience has prepared me for the industry, and I have in-depth understanding of what to expect as I take my next steps into the future. Kaitlyn Brown Bachelor of Commerce (Honours) in Marketing Class of 2022


Admissions

Admissions


Current 黑料网 secondary school students must complete the 黑料网 Secondary School Diploma (OSSD) with six 4U or 4M credits including English (ENG4U) with a minimum average of 60 per cent and one of Advanced Functions (MHF4U), Calculus and Vectors (MCV4U) or Mathematics of Data Management (MDM4U) with a minimum average of 60 per cent. 

Note: Admission is competitive. The specific average or standing required for admission varies from year to year. Students are selected by taking into consideration a wide range of criteria including school marks, distribution of subjects taken, and performance in subjects relevant to the academic program. Possession of the minimum requirements does not guarantee acceptance. Preference will be given to applicants with the best qualifications.


Last year's cut-off70 per cent
Expected cut-offlow 70s

The application process and important dates/deadlines are outlined on our :
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Program details

Faculty
Business and Information Technology

Degree
Bachelor of Commerce (Honours)

Experiential learning
Capstone
Co-op
Experiential work term
Internship
Research study

Delivery method
In-class

Location
黑料网, North Oshawa

Start dates
September

Length
Four years

Program load
Full-time

OUAC code
DBM (Regular)
DCM (Co-op)

Learn more

Download viewbook

Contact information

Career opportunities

  • Advertising Executive
  • Brand Manager
  • Channel Manager
  • Digital Marketing Manager
  • Marketing Co-ordinator
  • Marketing Researcher
  • Retail Manager
  • Sales Manager

Experiential learning

You will gain hands-on experience as you learn how to apply theory to the processes of business decision-making and problem-solving. Our Marketing major includes the opportunity to participate in internship work placements (locally or abroad) or Capstone study projects in which you work within a team to provide consulting services to one of our industry partners.

Our emphasis on experiential learning also includes the integration of case study analysis, computer simulations, field-based projects and problem-solving activities into our courses.  In addition, students can enrich their opportunities for experiential learning by participating in  and .

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Did you know?

of students participate in experiential learning
companies provide paid internships and capstone opportunities
of students are employed within six months of graduation
  • Sample courses

    The first two years of the program have a common curriculum featuring simulations, teamwork and case studies. In your third year, students can proceed to the Marketing major.

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    For program requirements, including required number of credits for completion, program maps and course descriptions, please see the academic calendar and course catalogue of Loading.... Courses are subject to change without notice.

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