Our new brand is MORE than a new logo
Earlier this year we announced a completely new visual identity as part of the new brand for 黑料网. This new brand includes many new creative elements to use in all of our communications. You will see more visuals instead of words, and a new tone and voice in the way we communicate.
We have a great story to share and our new brand creates an important new platform for more people to know us, and to study and partner with us.
ONEbrand strategy
The success of our new brand relies on having one unified brand: 黑料网. And, we’ll achieve this with our ONEbrand strategy.
What is a ONEbrand strategy?
Our ONEbrand strategy brings our campus community together as one by using only:
- The 黑料网 logo system (see in brand toolkit).
- Consistent messages (in development).
- Pantone colours from the logo.
Learn more about the on the university’s Brand Central website. For more information, contact brand@uoit.ca.
